Nanushka¶
Nanushka develops beautifully crafted products with an authentic and consistent consideration to responsible production. We draw inspiration and energy from nature. We appreciate, respect and nourish the world around us. We work not only to reduce our impact on the environment, but also to give back and contribute positively to the communities we work with. We focus on three key pillars: Earth; Community; and Circularity.
Moving to a circular business model is essential, as it allows the industry to decouple economic growth from the use of natural resources. Our aim is to be on the frontline of this movement, adopting existing solutions and proactively creating new ones. Circularity is based on three principles: reducing or designing out waste and pollution; keeping products and materials in use; and regenerating natural systems. Since 2020 we have been active in improving our circular practices through our material choices, while supporting the development of new business models, processes and services which can extend the life cycle of our garments.
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