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sustainability

The Myth of Sustainable Fashion

Few industries tout their sustainability credentials more forcefully than the fashion industry. But the sad truth is that despite high-profile attempts at innovation, it’s failed to reduce its planetary impact in the past 25 years. Most items are still produced using non-biodegradable petroleum-based synthetics and end up in a landfill. So what can be done? New ESG strategies such as the use of bio-based materials, recycling, and “rent-the-runway” concepts have failed. Instead, we must stop thinking about sustainability as existing on a spectrum. Less unsustainable is not sustainable. And governments need to step in to force companies to pay for their negative impact on the planet. The idea of “win-win” and market-based solutions has failed even in one of the most “progressive” industries

7 must-see sustainable black designers redefining fashion

Tracy Reese launched Hope for Flowers in 2019, aiming to empower women and make a positive social impact. The brand stands on three pillars: Conscious Design, Community Art in Detroit, and Partnerships. Using digital printing with OEKO-TEX-certified inks, Reese ensures that prints for her clothes are free from harmful chemicals. The brand embraces on-demand and small-batch production with organic and eco-friendly materials. The brand also contributes to community education through The Hope for Flowers Art enrichment program and engages in sustainable partnerships with Naturalizer, NEST, and Pottery Barn.

Vogue's ultimate guide to sustainable fashion

1. Buy less and buy better

It may be a cliche, but the mantra “buy less and buy better” is key when you consider that a staggering 100bn garments are being produced globally every year. Before making a purchase, sustainability consultancy Eco-Age’s chief brand officer Harriet Vocking advises that you ask yourself three all-important questions: “What are you buying and why? What do you really need? Will you wear it at least 30 times?”